Workshop Fri 09 Jun 23

Find Your Brand Voice

The Good Stuff Network Edinburgh

Friday 9 June 2023, 9.30am-1pm
Via Zoom

Training & Consultancy

Key Facts

  • Format: Interactive workshop with practical, hands-on exercises.
  • Focus: A practical grounding in brand definition and communication.
  • Open to: Members of The Good Stuff Network Edinburgh
  • Synopsis: This workshop brings together Brand Themes and Brand Traits – two simple principles that will help you develop a clear, distinctive and engaging brand voice across all your communication channels.
  • Learning Outcomes
    • You’ll find out:
      • How to establish the Brand Themes and Brand Traits for your organisation.
      • How they can be used to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
      • How you can use Brand Themes and Brand Traits to assess the effectiveness of your communication materials
      • How they can help guide strategic decisions, align thinking and solve problems in every part of your organisation.
    • You’ll also specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.
  • Duration: 3.5 hours
  • Number of Places: 6
  • What You’ll Need to Take Part
    • A desktop or laptop computer with good audio and video facilities and a stable internet connection.
    • An example of one of your current communication assets that can be shared on-screen on the day. This could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; the home page of your website; a link to your Facebook page – anything you use to connect with the people you want to reach.
    • A willingness to share your thoughts and contribute to the discussions that the workshop will generate.

Find Out More or Book Your Place

Steve Lawrence
Member Engagement Officer
The Good Stuff Network Edinburgh / Edinburgh Social Enterprise

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