Brand Strategy Workshops
Stand Out, Engage & Connect
My Brand Strategy Workshops are have been specially developed for common good agencies such as social enterprises, charities, voluntary associations, community groups, campaigning organisations and third sector interfaces. They’re designed to help you stand out, engage and connect with the people you want to reach.
There are three different workshops to choose from. All three are offered on a ‘Pay-What-You-Can’ basis as part of my social mission, and one slot is made available completely free of charge every month, so you can access the sessions even if you don’t have a budget.
Workshop Formats
Choose the workshop best suited to your needs:
- Foundations of Branding
A one-hour introductory workshop, suitable for teams or mixed groups. - Find Your Brand Voice
A half-day practical workshop, also suitable for teams or mixed groups. - Build Your Brand Identity
An intensive, hands-on workshop, delivered over two half-day sessions, specially tailored for your team.
Learning Outcomes
All three workshops focus on Brand Themes and Brand Traits, two simple principles that will help you develop a clear, distinctive and engaging brand voice across all your communication channels.
- You’ll find out how you can use them to ensure your message is told clearly, consistently and correctly on all platforms.
- You’ll learn how they can help you assess the effectiveness of your communication strategy and visual presence.
- And you’ll discover how you can use them to guide strategic decisions, align thinking and solve problems in all areas of your organisation.
Workshop Content
Foundations of Branding
This workshop introduces the idea of Brand Themes and Brand Traits. It provides a clear understanding of the principles behind them and the techniques that will allow you to apply them to your organisation.
Find Your Brand Voice
This workshop examines Brand Themes and Brand Traits in greater depth, and includes practical activities, group discussions and action points that will help you develop a compelling brand voice for your organisation.
Build Your Brand Identity
This workshop incorporates all the elements of ‘Find Your Brand Voice’, but in addition, I’ll guide your team through the process of identifying and agreeing a definitive set of Brand Themes and Brand Traits that will resonate with your stakeholders, engage the people you need to reach, underpin your brand identity, and help you achieve your goals.
Workshop Delivery
All three workshops are stand-alone, and can be taken independently. At the moment, all classes are delivered online but on-site sessions will be resumed once lockdown restrictions permit.
To find out more or book your place, please get in touch.
Feedback
‘Adam’s Brand Strategy workshops made us really think on what our branding was saying about the company and the identity we were putting out to the public. The workshops are led very well, everyone had an equal input, and the time went by fast. It was such a challenging and valuable experience.’
Suzanne Brady, Project Manager, In Cahootz, March 2022
‘Find Your Brand Voice was a brilliant workshop. Adam takes concepts of branding and makes them accessible and useful for all, regardless of prior knowledge. The exercises and the examples from each participant helped us to fully understand the concepts and we all left with ideas and actions to take forward to make our branding the best it can be.’
Chris Park, Communications Officer, CVS Inverclyde, July 2021
‘I want to say a HUGE thank you from the whole REPAIREL team for working with us on this. I honestly think that this has been the best investment we could have made at this point in time and I really think it will be life-changing for how we go forward! Glad all the hype about you from my fellow social entrepreneur pals turned out to be true!’
Petra Baiba Olehno, Founder & Managing Director, REPAIREL CIC, June 2021
‘Adam’s skillful blend of experience and intuition gave us confidence to explore where we have been, are now and want to be as an organisation. The workshops were perfectly pitched to guide us through the otherwise mind-boggling world of Branding; bringing proximity and practicality to our message and tone.’
Neill Shaw, Operations Manager, Comfort International, May 2021
‘Adam facilitated a Brand and Identity Workshop for us and it helped us to think about our priorities and what we wanted to communicate. We found it really useful and we’re now clear on our brand themes and brand values. Highly recommended!’
Maddy Halliday, CEO, Voluntary Action North Lanarkshire, March 2020
‘Adam’s Brand Definition Workshops have been such a valuable experience for us. As a newly established board, working through our brand themes and values has helped us shape what is important to us and as such, we feel much better equipped to move forward as an organisation. Due to Adam’s patience and skills as a facilitator, the whole process was not only enjoyable, it was thought-provoking and challenging in a good way!’
Vicky Kakos, Founder, The Wee Retreat CIC, February 2020
‘Adam brought his individual style, personal touch and experience together in an extremely participative process which supported us taking a fresh look at our brand values and themes. With participants from staff, board members and members, Adam’s knowledge and use of questions were thought provoking, leaving us with an insightful and renewed energy about our way forward.’
Elizabeth Docherty, Director, Glasgow Social Enterprise Network, February 2020
‘Taking part in the brand theme and values programme delivered by Adam was a really positive experience for us, it allowed us the time to focus and reflect on our core values and consider the best ways to communicate them effectively. Adam was a really effective facilitator and quickly gained a good understanding of our organisation so that he was able to guide us through the process.’
Alison Mason, Chief Executive, Rosemount Lifelong Learning, January 2020
‘Adam skillfully manages to capture and understand the essence of your business in a short space of time. He worked with the Bike for Good team to help us focus our brand values and themes and really got us thinking. He has the excellent ability to consider ideas from many different perspectives, and provides a structured workshop to aid a deep dive into your ‘why’. We wouldn’t hesitate to recommend Adam and his services.’
Kimberley White, Communications Officer, Bike for Good, May 2019
‘Adam helped us refine our brand and we were able to come up with new ideas to communicate and share our work. We now have a useful checklist which will inform all that we do and fine-tune our brand essence so it becomes clearer to our costumers and our community whilst also focusing on our environmental values.’
Nadine Gorency (Blanche), Rags to Riches Project Manager, Govanhill Baths Community Trust, March 2019
‘It was such a pleasure to work with Adam to re-brand East End Connections. Adam expertly guided myself and the board through the process and we found the workshops really invaluable, enabling us to work as a group to assess our brand values, mission and vision for the business.’
Fiona Colbron-Brown, Director, East End Connections, March 2019
‘Adam’s work for us was fundamental in getting our agency off to a flying start. We were able to clarify what we wanted our company to stand for and how we would go about our mission. In helping us develop our company name and branding, Adam encouraged us to evaluate at each stage against the company values we had agreed upon. This made the process, and the resulting brand, very real and true to what we are trying to achieve.’
Ailie Ferrari & Phil Taylor, Directors, Really Engaged, March 2019
‘The brand audit was a useful exercise and has ensured we have streamlined our marketing strategy with a clear and concise vision. The audit is a great starting point for organisations who are embarking on a rebrand, but also a great tool for setting strategies and ensuring that a team and/or board understand the ethos and direction of the orginisation.’
Beth Welsh, Business Development Manager, Pioneer Mutual Credit Union, November 2018
‘Adam has really helped us begin to clarify what our needs are and gave insightful feedback on potential future directions to take. Our work together has certainly been worthwhile.’
Peter Lavelle, Chief Executive, Glasgow Wood Recycling, October 2018
‘Adam was great. He brought out ideas in our team that we didn’t know we had. By the end I felt like we had a clearly defined idea of how we wanted our brand to come across. He was easy going and steered us by asking the right questions; questions that made us stop and think about exactly who we want to be as a company.’
Nicola McHendry, Community Engagement Manager, Maryhill Burgh Halls, October 2018
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