The University of Glasgow’s Equality & Diversity Unit commissioned the Full Stop campaign to raise awareness of the help and support they can provide for staff and students. The campaign also demonstrated the institution’s active role in promoting diversity in all aspects of its work.

The in-house team came to me with an idea for dialogues to convey their key messages. I developed the concept of ‘micro-fictions’ that gave the campaign its distinctive narrative tone. This allowed us to add context to the scenarios we wanted to illustrate, and provided the grammatical spark for the campaign name, Full Stop.