Foundations of Branding Pro Bono

For Social Impact Organisations in the Midlands & East of England

Thursday 23 April 2026, 10am-11.30am
Via Zoom

Format: Informal seminar with practical, hands-on exercises, followed by a Q&A.
Focus: An introduction to the key principles of branding.
Open to: Social Impact Organisations in the Midlands & East of England.
Platform: Zoom.
Duration: 1.5 hours (1-hour Seminar + 30-minute Q&A).
Number of Places: 12 (one per organisation).
Price: Free.

This workshop introduces Brand Themes and Brand Traits – two simple principles that will help your organisation develop a clear, distinctive and engaging brand voice across all communication channels.
You’ll find out:
- What they are.
- How they work.
- How to identify the Brand Themes and Brand Traits for your organisation.

A desktop or laptop computer with good audio and video facilities and a stable internet connection.
A willingness to share ideas and contribute to discussions.

‘Adam was clear in what he was saying. It was interactive, with some of us sharing what we were working on. I felt like I learnt a lot about branding not just from Adam, but also listening to what others were doing, and suggestions he was giving them.’
Participant, FoB Workshop, Social Firms Wales, May 2026
‘I was a bit worried about branding, but the way Adam explained things, he simplified it… The way he talked, it was taking it right back to my work, what I do, why I do it, what I would like to do, how I think it would help people. Very good.’
Participant, FoB Workshop, Social Firms Wales, May 2026
‘The training was very relevant, inclusive and I would recommend Adam 100%.’
Participant, FoB Workshop, Social Firms Wales, May 2026