Foundations of Branding
An Informal Seminar with Practical, Hands-on Exercises, followed by a Q&A
Key Facts
- Focus: An introduction to the key principles of branding.
- Suitable for:
- Individual Social Impact Organisations.
- Sector Hub Training Programmes & Events.
- Duration: 1.5 hours (1-hour Seminar + 30-minute Q&A).
- Delivery: Zoom or In-person.
- Number of Participants: Any number.
- Price
- Via Zoom: Pay-what-you-can.
- In-person: Price available on request.
Synopsis & Learning Outcomes
- This workshop introduces Brand Themes and Brand Traits – two simple principles that will help your organisation develop a clear, distinctive and engaging brand voice across all communication channels.
- You’ll find out:
- What they are.
- How they work.
- How to identify the Brand Themes and Brand Traits for your organisation.
Praise for Foundations of Branding
- ‘Adam was clear in what he was saying. It was interactive, with some of us sharing what we were working on. I felt like I learnt a lot about branding not just from Adam, but also listening to what others were doing, and suggestions he was giving them.’
Participant, FoB Workshop, Social Firms Wales, May 2026 - ‘I was a bit worried about branding, but the way Adam explained things, he simplified it… The way he talked, it was taking it right back to my work, what I do, why I do it, what I would like to do, how I think it would help people. Very good.’
Participant, FoB Workshop, Social Firms Wales, May 2026 - ‘The training was very relevant, inclusive and I would recommend Adam 100%.’
Participant, FoB Workshop, Social Firms Wales, May 2026
© Adam Piggot 2026