• Suitable for:
  • TSI Training Programmes & Events
  • Individual Common Good Organisations
• Duration: 1 hour
• Platform: Zoom
• Focus: An introduction to the key principles of branding.
• Participants: Any number
• Synopsis & Learning Outcomes
  • The session introduces Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
  • Participants will find out:
    • How to identify the Brand Themes and Brand Traits for their organisation.
    • How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently and correctly across all platforms.
    • How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
    • How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
• What Participants Will Need to Take Part
  • A desktop or laptop computer with good audio and video facilities and a stable internet connection.
  • A willingness to share ideas and contribute to the discussions that the seminar will generate.
• Price: Pay-what-you-can-if-you-can

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