Foundations of Branding
An Informal Seminar with Practical, Hands-on Exercises
Key Facts
- Focus: An introduction to the key principles of branding.
- Suitable for:
- TSI Training Programmes & Events
- Individual Common Good Organisations
- Duration: 1 hour
- Delivery: Zoom or In-person
- Number of Participants: Any number
- Price
- Via Zoom: Pay-what-you-can
- In-person: Price available on request.
Synopsis & Learning Outcomes
- The session introduces Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
- Participants will find out:
- How to identify the Brand Themes and Brand Traits for their organisation.
- How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently and correctly across all platforms.
- How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
© Adam Piggot 2024