Foundations of Branding

Foundations of Branding

An Informal Seminar with Practical, Hands-on Exercises

  • Suitable for:
    • TSI Training Programmes & Events
    • Individual Common Good Organisations
  • Duration: 1 hour
  • Platform: Zoom
  • Focus: An introduction to the key principles of branding.
  • Participants: Any number
  • Synopsis & Learning Outcomes
    • The session introduces Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
    • Participants will find out:
      • How to identify the Brand Themes and Brand Traits for their organisation.
      • How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently and correctly across all platforms.
      • How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
      • How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
  • What Participants Will Need to Take Part
    • A desktop or laptop computer with good audio and video facilities and a stable internet connection.
    • A willingness to share ideas and contribute to the discussions that the seminar will generate.
  • Price: Pay-what-you-can

How Can I Help You?

T: 0141 636 0898

© Adam Piggot 2023