Foundations of Branding

Foundations of Branding

An Informal Seminar with Practical, Hands-on Exercises

Key Facts

  • Focus: An introduction to the key principles of branding.
  • Suitable for:
    • TSI Training Programmes & Events
    • Individual Common Good Organisations
  • Duration: 1 hour
  • Delivery: Zoom or In-person
  • Number of Participants: Any number
  • Price
    • Via Zoom: Pay-what-you-can
    • In-person: Price available on request.

Synopsis & Learning Outcomes

  • The session introduces Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
  • Participants will find out:
    • How to identify the Brand Themes and Brand Traits for their organisation.
    • How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently and correctly across all platforms.
    • How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
    • How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.

Find Out More or Book this Seminar

T: 0141 636 0898

© Adam Piggot 2024