fybv-06-sep-23

Find Your Brand Voice

Glasgow Social Enterprise Network

Wednesday 6 September 2023, 9.30am-1pm
Via Zoom

Key Facts

  • Format: Interactive workshop with practical, hands-on exercises.
  • Focus: A simple framework for brand definition and communication.
  • Open to: Members of Glasgow Social Enterprise Network.
  • Synopsis & Learning Outcomes
    • This workshop brings together Brand Themes and Brand Traits – two simple principles that will help you develop a clear, distinctive and engaging brand voice across all your communication channels.
    • You’ll find out:
      • How to establish the Brand Themes and Brand Traits for your organisation.
      • How they can be used to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
      • How you can use Brand Themes and Brand Traits to assess the effectiveness of your communication materials.
      • How they can help guide strategic decisions, align thinking and solve problems in every part of your organisation.
    • You’ll also specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.
  • Duration: 3.5 hours
  • Number of Places: 6
  • What You’ll Need to Take Part
    • An example of one of you’re current communication assets that can be shared on-screen on the day.
      • This could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of your website or Facebook account – anything you use to connect with the people you want to reach.
    • A desktop or laptop computer with good audio and video facilities and a stable internet connection.
    • A willingness to share ideas and contribute to the discussions that the workshop will generate.

Find Out More or Book Your Place

Yas Rahemtulla
Member Engagement Officer
Glasgow Social Enterprise Network 
E: info@gsen.org.uk

© Adam Piggot 2024