Find Your Brand Voice

Find Your Brand Voice

An Interactive Workshop with Practical, Hands-on Activities

  • Suitable for:
    • TSI Training Programmes & Events
    • Individual Common Good Organisations
  • Duration: 3.5 hours
  • Platform: Zoom
  • Focus: A simple framework for brand definition and communication.
  • Participants: Up to 6
  • Synopsis & Learning Outcomes
    • This workshop brings together Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
    • Participants will find out:
      • How to establish the Brand Themes and Brand Traits for their organisation.
      • How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
      • How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
      • How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
    • They’ll also specify three SMART action points that will help them integrate Brand Themes and Brand Traits into their everyday organisational practice.
  • What Participants Will Need to Take Part
    • An example of one of their current communication assets that can be shared on-screen on the day.
      • This could be a copy of their logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of their website or Facebook page – anything they use to connect with the people they want to reach.
    • A desktop or laptop computer with good audio and video facilities and a stable internet connection.
    • A willingness to share ideas and contribute to the discussions that the workshop will generate.
  • Price: Pay-what-you-can

Find Out More or Book this Workshop

E: hello@adampiggot.com
T: 0141 636 0898

© Adam Piggot 2023