Find Your Brand Voice
An Interactive Workshop with Practical, Hands-on Activities
- Suitable for:
- TSI Training Programmes & Events
- Individual Common Good Organisations
- Duration: 3.5 hours
- Platform: Zoom
- Focus: A simple framework for brand definition and communication.
- Participants: Up to 6
- Synopsis & Learning Outcomes
- Combining ‘Get Your Message Across’ and ‘Get Your Look, Set Your Tone’, this workshop brings together Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
- Participants will find out:
- How to establish the Brand Themes and Brand Traits for their organisation.
- How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
- How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
- They’ll also specify three SMART action points that will help them integrate Brand Themes and Brand Traits into their everyday organisational practice.
- What Participants Will Need to Take Part
- An example of one of their current communication assets that can be shared on-screen on the day.
- This could be a copy of their logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of their website or Facebook page – anything they use to connect with the people they want to reach.
- A desktop or laptop computer with good audio and video facilities and a stable internet connection.
- A willingness to share ideas and contribute to the discussions that the workshop will generate.
- An example of one of their current communication assets that can be shared on-screen on the day.
- Price: Pay-what-you-can-if-you-can
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