Find Your Brand Voice

Find Your Brand Voice

An Interactive Workshop with Practical, Hands-on Activities

Find Your Brand Voice

Key Facts

  • Focus: A simple framework for brand definition and communication.
  • Suitable for:
    • TSI Training Programmes & Events
    • Individual Common Good Organisations
  • Duration: 3.5 hours
  • Delivery: Zoom or In-person
  • Number of Participants: Up to 6
  • Price
    • Via Zoom: Pay-what-you-can
    • In-person: Price available on request.

Synopsis & Learning Outcomes

  • This workshop brings together Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
  • Participants will find out:
    • How to establish the Brand Themes and Brand Traits for their organisation.
    • How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
    • How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
    • How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
  • They’ll also specify three SMART action points that will help them integrate Brand Themes and Brand Traits into their everyday organisational practice.

Praise for Find Your Brand Voice

  • ‘The Find Your Brand Voice session has been really popular with our membership with 100% of those who took part reporting back that they’d learnt something useful. As well as running a hugely popular piece of training, Adam was great to work with, tailoring everything to our members and providing high quality promotional content that made getting people involved easy.’
    Steve Lawrence, Member Engagement Officer, Edinburgh Social Enterprise Network (+), December 2023
  • ‘Thank you so much for the workshop. I felt it was very strong and didn’t try to cover too much for the time…I think the format worked really well and I had a great overall experience.’
    Participant, Glasgow Social Enterprise Network Member, September 2023
  • ‘Very useful – it was very helpful to clarify in a few terms what exactly we’re trying to convey, to be able to better evaluate whether we’re doing that. Also very helpful in terms of being able to get our whole team on the same page, by having a set of terms agreed.’
    Participant, The Good Stuff Community Member, June 2023 

Find Out More or Book this Workshop

T: 0141 636 0898

© Adam Piggot 2024