Find Your Brand Voice
An Interactive Workshop with Practical, Hands-on Activities
Key Facts
- Focus: A simple framework for brand definition and communication.
- Suitable for:
- TSI Training Programmes & Events
- Individual Common Good Organisations
- Duration: 3.5 hours
- Delivery: Zoom or In-person
- Number of Participants: Up to 6
- Price
- Via Zoom: Pay-what-you-can
- In-person: Price available on request.
Synopsis & Learning Outcomes
- This workshop brings together Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
- Participants will find out:
- How to establish the Brand Themes and Brand Traits for their organisation.
- How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
- How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
- They’ll also specify three SMART action points that will help them integrate Brand Themes and Brand Traits into their everyday organisational practice.
Praise for Find Your Brand Voice
- ‘The best online workshop I have ever attended.’
Participant, FVBV Workshop, Scotland, February 2025 - ‘A fantastic and thought provoking session.’
Participant, FVBV Workshop, Scotland, February 2025 - ‘I thought that I knew how to do these things but I discovered that there were things I hadn’t learned before.’
Participant, FVBV Workshop, Scotland, February 2025
- ‘You brought the concepts to life, with real examples of projects and work that you have done…It was insightful to see work from the other [participants], and helpful to look at these together, in a supportive environment and safe space.’
Participant, FYBV Workshop, North-east England, Yorkshire & The Humber, November 2024 - ‘I found your workshop very helpful in giving me a framework for looking at our brand in a way that was memorable and also not made up of marketing jargon. Thank you!’
Participant, FYBV Workshop, North-east England, Yorkshire & The Humber, November 2024 - ‘Thought provoking, insightful and filling a much needed gap in the voluntary sector.’
Participant, FYBV Workshop, North-east England, Yorkshire & The Humber, November 2024 - ‘I think anyone in charge of branding should do this, no matter what level you’re at because it provides a brilliant introspection of what makes up your brand and provides the opportunity to take a deeper look at the fabric of your organisation.’
Participant, FYBV Workshop, North-west England, June 2024 - ‘The Find Your Brand Voice session has been really popular with our membership with 100% of those who took part reporting back that they’d learnt something useful. As well as running a hugely popular piece of training, Adam was great to work with, tailoring everything to our members and providing high quality promotional content that made getting people involved easy.’
Steve Lawrence, Member Engagement Officer, Edinburgh Social Enterprise Network (+), December 2023 - ‘Thank you so much for the workshop. I felt it was very strong and didn’t try to cover too much for the time…I think the format worked really well and I had a great overall experience.’
Participant, Glasgow Social Enterprise Network Member, September 2023 - ‘Very useful – it was very helpful to clarify in a few terms what exactly we’re trying to convey, to be able to better evaluate whether we’re doing that. Also very helpful in terms of being able to get our whole team on the same page, by having a set of terms agreed.’
Participant, The Good Stuff Community Member, June 2023
© Adam Piggot 2024