• Suitable for:
  • TSI Training Programmes & Events
  • Individual Common Good Organisations
• Duration: 3.5 hours
• Platform: Zoom
• Focus: A simple framework for brand definition and communication.
• Participants: Up to 6
• Synopsis & Learning Outcomes
  • Combining ‘Get Your Message Across’ and ‘Get Your Look, Set Your Tone’, this workshop brings together Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
  • Participants will find out:
    • How to establish the Brand Themes and Brand Traits for their organisation.
    • How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
    • How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
    • How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
  • They’ll also specify three SMART action points that will help them integrate Brand Themes and Brand Traits into their everyday organisational practice.
• What Participants Will Need to Take Part
  • An example of one of their current communication assets that can be shared on-screen on the day.
    • This could be a copy of their logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of their website or Facebook page – anything they use to connect with the people they want to reach.
  • A desktop or laptop computer with good audio and video facilities and a stable internet connection.
  • A willingness to share ideas and contribute to the discussions that the workshop will generate.
• Price: Pay-what-you-can-if-you-can

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