Get Your Message Across
CVS Falkirk & District
Wednesday 7 February 2024, 10.15am-12.15pm
Via Zoom
Key Facts
- Format: Interactive workshop with practical, hands-on exercises.
- Focus: A simple formula for effective brand communication.
- Open to: Members of CVS Falkirk & District.
- Synopsis & Learning Outcomes
- This workshop focuses on Brand Themes – a simple principle that will help you pinpoint, hone and communicate the key messages that you need to convey to the people you want to reach.
- You’ll find out:
- How to establish the Brand Themes for your organisation.
- How they can be used to ensure your key messages are delivered clearly, consistently and correctly across all platforms.
- How you can use Brand Themes to assess the effectiveness of your communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of your organisation.
- You’ll also specify two SMART action points that will help you integrate Brand Themes into your everyday organisational practice.
- Duration: 2 hours
- Number of Places: 6
- What You’ll Need to Take Part
- An example of one of your current communication assets that can be shared on-screen on the day.
- This could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of your website or Facebook account – anything you use to connect with the people you want to reach.
- A desktop or laptop computer with good audio and video facilities and a stable internet connection.
- A willingness to share ideas and contribute to the discussions that the workshop will generate.
- An example of one of your current communication assets that can be shared on-screen on the day.
Find Out More or Book Your Place
Beth Cowen
Volunteering & Participation Development Officer
CVS Falkirk & District
E: info@cvsfalkirk.org.uk
© Adam Piggot 2024