Logo & Identity Design
Brand Definition & Creative Strategy
I take a strategic approach to identity design. In most cases, the process starts with a brand strategy workshop, designed to establish a clear, distinctive and engaging brand voice that will underpin the design of your identity. The insights generated by the workshop can also be applied to strategies and practices across your organisation as a whole, so it provides real added value.
The logos I design are simply the creative expression of the results of the workshops in a highly condensed visual form. If you’re looking for an identity that truly represents your organisation and your ethos, then please get in touch.
The Wellgate Project
Dundee Local History Centre’s Wellgate Project celebrates the Wellgate, one of the oldest streets in Dundee, which was demolished in the 1970s. The aim of the project, which will run throughout 2023, is to create a publicly-generated archive of stories and pictures about the street. The backwards facing bracket in the logo was designed to suggest the idea of ‘gathering history’.
In Cahootz is a community arts organisation, working mainly with drama-based techniques. They provide life-affirming, life-changing, creative opportunities for marginalised individuals and groups. I designed their logo to place emphasis on the sense of fun, creativity and connection that they aim to generate in their work.
Creative Change Collective
The Creative Change Collective help people bring about positive change in their lives through creative practices associated with film, theatre and performance. The different weights and styles of the letters in the logo, and the variations in the spaces between them, are intended to suggest the process of change that they aim to achieve through their work.
Voluntary Action North Lanarkshire
Voluntary Action North Lanarkshire is the Third Sector Interface for community and voluntary organisations in North Lanarkshire. It provides support and development opportunities for its members, and promotes volunteering opportunities to the public. The logo was developed as the visual basis for a messaging campaign, based around the phrase ‘Working With You’.
Glasgow Wood build high quality furniture from reclaimed timber, and provide training and volunteering opportunities to help address unemployment and social exclusion. The logo, which I designed with Meghan Rae, a student at City of Glasgow College, was inspired by the cantilevered arm of the Titan Crane on the site of the former Barclay Curle Shipyard where they are based.
Sacro is a community justice organisation that was established to help reduce conflict and offending. Project 50 was launched in Sacro’s 50th year, to provide focal point around which staff and stakeholders could consider how the organisation should evolve and develop. I designed the Project 50 logo to convey the sense of energy and possibility that it was hoped to harness.
Kingsway Community Connections
Kingsway Community Connections is a community development centre, set up and run by local people in the Scotstoun area of Glasgow. The logo is intended to suggest the centre’s dual role as a community hub, and as a source of opportunities for personal growth and fulfilment. As well as designing the logo, I led the team through the process of choosing the name.
The Advocacy Project
The Advocacy Project offers free, independent support to people affected by decisions involving health and social care. The logo, which was a collaboration with fellow designer, Fiona McWhinnie, features a ‘hidden’ equals sign, reflecting the idea of ‘Equality Through Advocacy’, which we identified as part of the brand definition process, and which underpins The Advocacy Project’s work.
Really Engaged is a media, marketing and events agency created to support the higher and further education sectors. I helped the team establish their core brand values and name through a series of brand strategy workshops. I designed the logo to work as a ‘signature’ to convey their personal commitment to their work – an idea that developed out of the branding process.
DemoFest was an annual showcase that highlighted the best in informatics and computing science research in Scotland’s universities. The arrows that make up to star in the logo represented the event’s role as a focal point for academia and industry. The asterisc formed by the negative space between the arrows references the ‘Kleene Star’ in the logo of the event’s organiser, SICSA.
The Only Way is Ethics
The Only Way is Ethics was conceived as a space for positive engagement, where different points of view would be welcomed. I designed the question mark / heart device at the centre of the logo to convey this message.
The Legacy Research Network
The Legacy Research Network was established to examine the social, economic and environmental benefits of major sporting events such as The Olympics and The Commonwealth Games. My design references classic Olympic pictograms and colours.
Art Nouveau & Natural Forms in Glasgow’s Architecture
I designed this identity for one of a series of annual photographic competitions for schools that was run by Glasgow City Heritage Trust. The styling of the logo set the tone for a presentation pack that I also created, and which featured the winning entries.
Impact Arts is a community arts organisation that operates across the Central Belt. I was commissioned to design a strong, bright, approachable and creative identity to echo the confidence and ambition of the organisation’s name and aims.
Fab Pad was a programme run by Impact Arts to support young people moving into rented accommodation. The block of coloured circles was suggested by the in-house team. I developed that concept to convey the idea of ‘home’.
Glasgow City Heritage Trust
Glasgow City Heritage Trust champions the city’s historic built environment, with a forward-thinking approach to conservation. The icons that make up the logo I designed reference some of the architectural features in which the Trust has special interest.