Training & Consultancy
Workshops, Talks & Strategic Insight
My Brand Strategy Workshops are designed to help you stand out, engage and connect with the people you want to reach – online, in print and face-to-face. As well as providing a central focus for communication strategy, identity design and communication campaigns, the outcomes of these sessions can also be used as reference points for innovation and problem solving across your organisation, in areas such as naming, positioning, team-building and change management.
There are six workshops to choose from, all offered on a ‘Pay-What-You-Can’ basis, with one slot per month available completely free of charge for organisations that don’t have a budget to make a payment. You can also book bespoke consultancy and troubleshooting sessions to address specific issues around brand communication.
Foundations of Branding
- Format: Informal seminar with practical, hands-on exercises.
- Focus: An introduction to the key principles of branding.
- Suitable for: Individual Organisations or TSI Training Programmes
- Duration: 1 hour
- Participants: Any number
- Synopsis: The session introduces Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
- Learning Outcomes
- Participants will find out:
- How to identify the Brand Themes and Brand Traits for their organisation.
- How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently and correctly across all platforms.
- How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
- Platform: Zoom
- Price: Pay-what-you-can-if-you-can
- Find Out More or Book this Session
Brainstorm Your Brand Comms
- Format: Interactive Q&A Session
- Focus: Any aspect of brand communication.
- Suitable for: Individual Organisations or TSI Training Programmes
- Duration: 2 hours
- Participants: Up to 6
- Synopsis: This session uses guided group discussion and the sharing of knowledge and experience to address questions raised by those taking part.
- Learning Outcomes: Participants will take away practical ideas and suggestions to resolve the questions they’ve brought to the group.
- Platform: Zoom
- Price: Pay-what-you-can-if-you-can
- Find Out More or Book this Session
Get Your Message Across
- Format: Interactive workshop with practical, hands-on exercises.
- Focus: A simple formula for effective brand communication.
- Suitable for: Individual Organisations or TSI Training Programmes
- Duration: 2 hours
- Participants: Up to 6
- Synopsis: This workshop focuses on Brand Themes – a simple principle that will help participants pinpoint, hone and communicate the key messages that they need to convey to the people they want to reach.
- Learning Outcomes
- Participants will find out:
- How to establish the Brand Themes for their organisation.
- How they can be used to ensure their key messages are delivered clearly, consistently and correctly across all platforms
- How they can use Brand Themes to assess the effectiveness of their communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
- They’ll also specify two SMART action points that will help them integrate Brand Themes into their everyday organisational practice.
- Platform: Zoom
- Price: Pay-what-you-can-if-you-can
- Find Out More or Book this Workshop
Get the Look, Set the Tone
- Format: Interactive workshop with practical, hands-on exercises.
- Focus: A simple technique for engaging brand expression.
- Suitable for: Individual Organisations or TSI Training Programmes
- Duration: 2 hours
- Participants: Up to 6
- Synopsis: This workshop focuses on Brand Traits – a simple principle that will help participants recognise, visualise and project the key qualities that make their brand unique.
- Learning Outcomes
- Participants will find out:
- How to establish the Brand Traits for their organisation.
- How they can be used to ensure their brand personality is expressed clearly, consistently and imaginatively across all platforms.
- How they can use Brand Traits to assess the effectiveness of their communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
- They’ll also specify two SMART action points that will help them integrate Brand Traits into their everyday organisational practice.
- Platform: Zoom
- Price: Pay-what-you-can-if-you-can
- Find Out More or Book this Workshop
Find Your Brand Voice
- Format: Interactive workshop with practical, hands-on exercises.
- Focus: A practical grounding in brand definition and communication.
- Suitable for: Individual Organisations or TSI Training Programmes
- Duration: 3.5 hours
- Participants: Up to 6
- Synopsis: Combining ‘Get Your Message Across’ and ‘Get the Look, Set the Tone’, this workshop brings together Brand Themes and Brand Traits – two simple principles that will help participants develop a clear, distinctive and engaging brand voice across all their communication channels.
- Learning Outcomes
- Participants will find out:
- How to establish the Brand Themes and Brand Traits for their organisation.
- How they can be used to ensure their key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
- How they can use Brand Themes and Brand Traits to assess the effectiveness of their communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
- They’ll also specify three SMART action points that will help them integrate Brand Themes and Brand Traits into their everyday organisational practice.
- Participants will find out:
- Platform: Zoom
- Price: Pay-what-you-can-if-you-can
- Find Out More or Book this Workshop
Build Your Brand Identity
- Format: Interactive workshop with practical, hands-on exercises.
- Focus: A guided pathway to a clear and compelling brand identity.
- Suitable for: Individual Organisations
- Duration: 2 x 3-hour Workshops
- Participants: Up to 8
- Synopsis: These workshops are built around Brand Themes and Brand Traits – two simple principles that will help your organisation develop a clear, distinctive and engaging brand voice across all your communication channels. Using question-led active learning, I’ll lead you through a series of worksheet exercises, whiteboard activities, screen sharing and groupwork, to help you establish a set of agreed reference points that will define your brand.
- Learning Outcomes
- Over the course of the two sessions we’ll work together to establish the Brand Themes and Brand Traits for your organisation.
- You’ll learn how to use them to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
- You’ll undertake exercises to assess the effectiveness of your current communication assets.
- And you’ll find out how Brand Themes and Brand Traits can be used to guide strategic decisions, align thinking and solve problems in every part of your organisation.
- Finally, you’ll specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.
- Platform: Zoom
- Price: Pay-what-you-can-if-you-can
- Find Out More or Book this Workshop
Bespoke Consultancy & Troubleshooting
- Format: Agreed in advance, as required.
- Focus: Any aspect of brand communication you’d like to address. For example:
- Strategy & Systems: Brand Strategy, Communication Strategy, Naming, Visual Identity.
- Engagement: Visibility, Community Engagement, Fundraising, Media Engagement, Team-building.
- Communication Assets: Websites, Social Media, Printed Publications, Digital Publications, Display Materials.
- Creative Content: Design, Copywriting, Photograph, Illustration.
- Suitable for: Individual Organisations
- Duration: As required. Sessions can be booked in 1-hour blocks.
- Participants: Up to 8
- Learning Outcomes & Outputs: Agreed in advance, as required.
- Platform: Zoom
- Price: Agreed in advance. Sessions are charged on the basis of the work involved in preparation and delivery.
- Find Out More or Book a Session
About Me
There…I’ve Said it
How I Work
6 Reasons You Shouldn’t Work With Me
Forthcoming Events
- Friday 9 June 2023
Find Your Brand Voice
Edinburgh Social Enterprise