OK. Here’s the thing. As I see it, our way of life increasingly relies on our ability to persuade each other to buy products, services and lifestyles we don’t need, don’t want and can’t afford. I don’t think that’s sustainable, and I don’t want to be part of that process. However, my career’s steeped in brand strategy, visual identity and communication design, so I know it works, and I know how to do it well.
What to do? Well, my solution is to work with clients who contribute to the common good – social enterprises, charities, voluntary associations, community groups, campaigning organisations, public bodies and the education sector. People trying to make a difference. If that sounds like you, please get in touch – I’d like to work with you.