Build Your Brand Identity

Build Your Brand Identity

A 2-part Immersive Workshop with Practical, Hands-on Activities

Key Facts

  • Focus: A structured pathway to a compelling Brand Identity.
  • Suitable for: Individual Common Good Organisations
  • Duration: 2 x 3-hour Sessions, 1 week apart.
  • Delivery: Zoom or In-person
  • Number of Participants: Up to 8
  • Price
    • Via Zoom: Pay-what-you-can
    • In-person: Price available on request.

Synopsis & Learning Outcomes

  • This workshop is built around Brand Themes and Brand Traits – two simple principles that will help your organisation develop a clear, distinctive and engaging brand voice across all communication channels.
  • Using question-led active learning, I’ll lead you through a series of worksheet exercises, whiteboard activities and groupwork to help you establish a set of agreed reference points that will define your brand.
  • Over the course of the two sessions we’ll work together to establish the Brand Themes and Brand Traits for your organisation.
  • You’ll learn how to use them to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
  • You’ll undertake exercises to assess the effectiveness of your current communication assets.
  • And you’ll find out how Brand Themes and Brand Traits can be used to guide strategic decisions, align thinking and solve problems in every part of your organisation.
  • Finally, you’ll specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.

Find Out More or Book this Workshop

T: 0141 636 0898

© Adam Piggot 2024