Build Your Brand Identity

A 2-part Immersive Workshop with Practical, Hands-on Activities

Focus: A structured pathway to a compelling Brand Identity.
Suitable for: Individual Common Good Organisations
Duration: 2 x 3-hour Sessions, 1 week apart.
Delivery: Zoom or In-person
Number of Participants: Up to 8
Price
- Via Zoom: Pay-what-you-can
- In-person: Price available on request.

This workshop is built around Brand Themes and Brand Traits – two simple principles that will help your organisation develop a clear, distinctive and engaging brand voice across all communication channels.
Using question-led active learning, I’ll lead you through a series of worksheet exercises, whiteboard activities and groupwork to help you establish a set of agreed reference points that will define your brand.
Over the course of the two sessions we’ll work together to establish the Brand Themes and Brand Traits for your organisation.
You’ll learn how to use them to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
You’ll undertake exercises to assess the effectiveness of your current communication assets.
And you’ll find out how Brand Themes and Brand Traits can be used to guide strategic decisions, align thinking and solve problems in every part of your organisation.
Finally, you’ll specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.

‘The workshop was fantastic at helping us to come together and unite over our brand. Adam…brought out the best in everyone attending. We appreciated Adam’s thoughtful guidance and input through the workshop too which meant we ended up with a strong foundation for our brand going forward.’
Participant Organisation, BYBI Workshop, June 2024

E: hello@adampiggot.com
T: 0141 636 0898