• Suitable for: Individual Common Good Organisations
• Duration: 2 x 3-hour Sessions, 1 week apart.
• Platform: Zoom
• Focus: A structured pathway to a compelling Brand Identity.
• Participants: Up to 8
• Synopsis & Learning Outcomes
  • This workshop is built around Brand Themes and Brand Traits – two simple principles that will help your organisation develop a clear, distinctive and engaging brand voice across all communication channels.
  • Using question-led active learning, I’ll lead you through a series of worksheet exercises, whiteboard activities and groupwork to help you establish a set of agreed reference points that will define your brand.
  • Over the course of the two sessions we’ll work together to establish the Brand Themes and Brand Traits for your organisation.
  • You’ll learn how to use them to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
  • You’ll undertake exercises to assess the effectiveness of your current communication assets.
  • And you’ll find out how Brand Themes and Brand Traits can be used to guide strategic decisions, align thinking and solve problems in every part of your organisation.
  • Finally, you’ll specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.
• What Participants Will Need to Take Part
  • Examples of your current communication assets that can be shared on-screen on the day.
    • Each participant should bring a different example.
    • It could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of your website or Facebook page – anything you use to connect with the people you want to reach.
  • A desktop or laptop computer with good audio and video facilities and a stable internet connection.
  • A willingness to share ideas and contribute to the discussions that the sessions will generate.
• Price: Pay-what-you-can-if-you-can

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