Build Your Brand Identity
A 2-part Immersive Workshop with Practical, Hands-on Activities
- Suitable for: Individual Common Good Organisations
- Duration: 2 x 3-hour Sessions, 1 week apart.
- Platform: Zoom
- Focus: A structured pathway to a compelling Brand Identity.
- Participants: Up to 8
- Synopsis & Learning Outcomes
- This workshop is built around Brand Themes and Brand Traits – two simple principles that will help your organisation develop a clear, distinctive and engaging brand voice across all communication channels.
- Using question-led active learning, I’ll lead you through a series of worksheet exercises, whiteboard activities and groupwork to help you establish a set of agreed reference points that will define your brand.
- Over the course of the two sessions we’ll work together to establish the Brand Themes and Brand Traits for your organisation.
- You’ll learn how to use them to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
- You’ll undertake exercises to assess the effectiveness of your current communication assets.
- And you’ll find out how Brand Themes and Brand Traits can be used to guide strategic decisions, align thinking and solve problems in every part of your organisation.
- Finally, you’ll specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.
- What Participants Will Need to Take Part
- Examples of your current communication assets that can be shared on-screen on the day.
- Each participant should bring a different example.
- It could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of your website or Facebook page – anything you use to connect with the people you want to reach.
- A desktop or laptop computer with good audio and video facilities and a stable internet connection.
- A willingness to share ideas and contribute to the discussions that the sessions will generate.
- Examples of your current communication assets that can be shared on-screen on the day.
- Price: Pay-what-you-can
© Adam Piggot 2023