Find Your Brand Voice

For Common Good Organisations in North-east England, Yorkshire & The Humber

Friday 8 November 2024, 9.30am-1pm
Via Zoom

Format: Interactive workshop with practical, hands-on exercises.
Focus: A simple framework for brand definition and communication.
Open to: Common Good Organisations in North-east England, Yorkshire & The Humber.
Duration: 3.5 hours
Number of Places: 6 (one per organisation)
Price: Free

This workshop brings together Brand Themes and Brand Traits – two simple principles that will help you develop a clear, distinctive and engaging brand voice across all your communication channels.
You’ll find out:
- How to establish the Brand Themes and Brand Traits for your organisation.
- How they can be used to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.
- How you can use Brand Themes and Brand Traits to assess the effectiveness of your communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of your organisation.
You’ll also specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.

An example of one of your current communication assets that can be shared on-screen on the day.
- This could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of your website or Facebook account – anything you use to connect with the people you want to reach.
A desktop or laptop computer with good audio and video facilities and a stable internet connection.
A willingness to share ideas and contribute to the discussions that the workshop will generate.

‘I think anyone in charge of branding should do this, no matter what level you’re at because it provides a brilliant introspection of what makes up your brand and provides the opportunity to take a deeper look at the fabric of your organisation.’
Participant, FYBV Workshop, North-west England, June 2024

‘The Find Your Brand Voice session has been really popular with our membership with 100% of those who took part reporting back that they’d learnt something useful. As well as running a hugely popular piece of training, Adam was great to work with, tailoring everything to our members and providing high quality promotional content that made getting people involved easy.’
Steve Lawrence, Member Engagement Officer, Edinburgh Social Enterprise Network (+), December 2023
‘Thank you so much for the workshop. I felt it was very strong and didn’t try to cover too much for the time…I think the format worked really well and I had a great overall experience.’
Participant, Glasgow Social Enterprise Network Member, September 2023
‘Very useful – it was very helpful to clarify in a few terms what exactly we’re trying to convey, to be able to better evaluate whether we’re doing that. Also very helpful in terms of being able to get our whole team on the same page, by having a set of terms agreed.’
Participant, The Good Stuff Community Member, June 2023

E: hello@adampiggot.com
T: 0141 636 0898