Get Your Look, Set Your Tone
An Interactive Workshop with Practical, Hands-on Activities
- Suitable for:
- TSI Training Programmes & Events
- Individual Common Good Organisations
- Duration: 2 hours
- Platform: Zoom
- Focus: A simple technique for engaging brand expression.
- Participants: Up to 6
- Synopsis & Learning Outcomes
- This workshop focuses on Brand Traits – a simple principle that will help participants recognise, visualise and project the key qualities that make their brand unique.
- Participants will find out:
- How to establish the Brand Traits for their organisation.
- How they can be used to ensure their brand personality is expressed clearly, consistently and imaginatively across all platforms.
- How they can use Brand Traits to assess the effectiveness of their communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of their organisation.
- They’ll also specify two SMART action points that will help them integrate Brand Traits into their everyday organisational practice.
- What Participants Will Need to Take Part
- An example of one of their current communication assets that can be shared on-screen on the day.
- This could be a copy of their logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of their website or Facebook page – anything they use to connect with the people they want to reach.
- A desktop or laptop computer with good audio and video facilities and a stable internet connection.
- A willingness to share ideas and contribute to the discussions that the workshop will generate.
- An example of one of their current communication assets that can be shared on-screen on the day.
- Price: Pay-what-you-can
© Adam Piggot 2023