gyma-master

Get Your Message Across

CVS Falkirk & District

Wednesday 7 February 2024, 10.15am-12.15pm
Via Zoom 

Key Facts

  • Format: Interactive workshop with practical, hands-on exercises.
  • Focus: A simple formula for effective brand communication.
  • Open to: Members of CVS Falkirk & District.
  • Duration: 2 hours
  • Number of Places: 6 (one per organisation)
  • Price: Free

Synopsis & Learning Outcomes

  • This workshop focuses on Brand Themes – a simple principle that will help you pinpoint, hone and communicate the key messages that you need to convey to the people you want to reach.
  • You’ll find out:
    • How to establish the Brand Themes for your organisation.
    • How they can be used to ensure your key messages are delivered clearly, consistently and correctly across all platforms.
    • How you can use Brand Themes to assess the effectiveness of your communication materials.
    • How they can help guide strategic decisions, align thinking and solve problems in every part of your organisation.
  • You’ll also specify two SMART action points that will help you integrate Brand Themes into your everyday organisational practice.

What You’ll Need to Take Part

  • An example of one of your current communication assets that can be shared on-screen on the day.
    • This could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of your website or Facebook account – anything you use to connect with the people you want to reach.
  • A desktop or laptop computer with good audio and video facilities and a stable internet connection.
  • A willingness to share ideas and contribute to the discussions that the workshop will generate.

Find Out More or Book Your Place

Beth Cowen
Volunteering & Participation Development Officer
CVS Falkirk & District
E: info@cvsfalkirk.org.uk

© Adam Piggot 2024