Get Your Message Across

Format: Interactive workshop with practical, hands-on exercises.
Focus: A simple formula for effective brand communication.
Open to: Members of CVS Falkirk &amp; District.
Duration: 2 hours
Number of Places: 6 (one per organisation)
Price: Free

CVS Falkirk & District

Wednesday 7 February 2024, 10.15am-12.15pm
Via Zoom

This workshop focuses on Brand Themes – a simple principle that will help you pinpoint, hone and communicate the key messages that you need to convey to the people you want to reach.
You’ll find out:
- How to establish the Brand Themes for your organisation.
- How they can be used to ensure your key messages are delivered clearly, consistently and correctly across all platforms.
- How you can use Brand Themes to assess the effectiveness of your communication materials.
- How they can help guide strategic decisions, align thinking and solve problems in every part of your organisation.
You’ll also specify two SMART action points that will help you integrate Brand Themes into your everyday organisational practice.

An example of one of your current communication assets that can be shared on-screen on the day.
- This could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of your website or Facebook account – anything you use to connect with the people you want to reach.
A desktop or laptop computer with good audio and video facilities and a stable internet connection.
A willingness to share ideas and contribute to the discussions that the workshop will generate.

Beth Cowen
Volunteering & Participation Development Officer
CVS Falkirk & District
E: info@cvsfalkirk.org.uk