Set Your Course

A 3-part Interactive Workshop with Practical, Hands-on Activities

Focus: A direct route from your Vision, Mission and Values to your Brand Identity.
Suitable for: Boards and Senior Teams from Individual Common Good Organisations.
Duration: 3 x 6-hour Sessions, 1 week apart.
Delivery: In-person
Number of Participants: Up to 6
Price: Available on request.

Over the course of the three sessions, we’ll work together to:
- Define your Vision, Mission and Values.
- Identify the various Pathways you use to carry out your Mission.
- Assess these Pathways to establish the key messages (Brand Themes) you need to convey.
- Draw on your Values to establish the key qualities (Brand Traits) you need to project.
- Use your Brand Themes and Brand Traits to ensure that the aspirations set out in your Vision, Mission and Values are fully embedded and actively expressed in the way your organisation operates, communicates and engages with the people you need to reach.
On completion of the three sessions:
- You’ll have a Vision Statement, a Mission Statement and a definitive set of Values.
- You’ll have a clear path linking your Vision, Mission and Values directly to your brand identity.
- You’ll have a set of Brand Themes and a set of Brand Traits that can be used to guide strategic decisions, align thinking and solve problems in every part of your organisation.
- You’ll understand how to use your Brand Themes and Brand Traits to monitor your business strategy, brand strategy and communication output to ensure they continue to reflect your Vision, Mission and Values over time.

E: hello@adampiggot.com
T: 0141 636 0898