Brand Application
Case Study: University of Glasgow
I worked with the University of Glasgow as part of its Framework for Graphic Design between 2009 and 2017. During that time, I produced a wide range of designs for clients across the institution, including communication campaigns, brochures, reports, newsletters, leaflets, display materials and maps.
In all cases, my role was to work with the University’s brand guidelines as they developed – applying them consistently but also imaginatively; keeping up to date with contemporary trends while maintaining the University’s distinctive brand voice.
Research Briefing: Music for Integration
This 8-page A4 report was designed to provide school teachers with a summary of academic research into the use of music as a tool for social integration. I used visuals and blocks of colour to make the document accessible to a wide audience.
Events Programme: Gaelic Language & Cultural Events
I designed this 12-page A5 dual-language booklet to promote a programme of Gaelic language events at the University.
Welcome Pack: You’re Almost Here…
This pack was aimed at applicants on the point of making their final choice of university. It consisted of a folder and five inserts in a specially branded envelope that was designed to stand out when it dropped through the letterbox.
6-Panel Brochure: Recruiting the Best
One of the first projects I designed for the University, this brochure was aimed at international businesses. It emphasised the quality of the University’s graduates, and highlighted ways that potential employers could connect with them.
Feedback from University Staff (2014-18)
‘Adam…is superb at dealing with complex University projects with multiple University stakeholders. By their very nature these projects can be difficult and demanding. Once again he provided an excellent, pro-active service’.
‘Due to an established working relationship we were able to complete work ahead of schedule and a discount reflecting this was offered by Adam’.
‘Adam has excellent attention to detail and takes time to advise where necessary’.
‘Adam is a pleasure to work with and he always brings additional insight and expertise to the branding process’.
‘Excellent work! Reliable and professional at all times’.
‘A pleasure to work with and [his] “can do” attitude to help achieve the best outcome is appreciated’.
‘Very helpful and approachable with consistent high standards for work produced’.
‘Adam has produced an excellent piece of work by applying his strong understanding of the University’s brand and expertise in offering positive solutions to content and design challenges’.
‘Adam has…a flexible, professional and pro-active approach to accommodate changing requests and tight timescales. Bringing his experience and expertise to the table, Adam…has added value to the brief and execution of this publication’.
‘This has been my first project with Adam and I am delighted. He is a pleasure to work with and I look forward to working with him again’.
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